ConnectChella is a virtual music festival being held exclusively on a video and audio social network Connect.Club. ConnectChella prides itself on creating an inclusive space that offers a range of music diversity. The unique experiences are delivered via five individually curated stages. Each stage brings a different genre of music appealing to diverse musical tastes. Additionally, the after-parties, green and game rooms as well as artists shops offer an opportunity for talented artists to market and brand themselves to new fans, monetize through selling their merchandise, audio links, wearables and NFTs. Last but not least, an EU-based record label will award contracts to the selected performing artists.