•• Doors Open 10pm UTC Nov 1st •• Join our first-ever watch party for the Lexus Melbourne Cup 2021, hosted live by Lyndsey Rodrigues on November 2nd! Enter a beautifully transformed ZED HQ to experience the fashion, tradition, and thrill of Australia’s most famous annual thoroughbred horse race. Come dressed in style from a tailored collection of wearables fit for the occasion, as you watch live-streamed horse racing, and enjoy an exclusive performance by Australia’s DJ Havana Brown. Peruse our NFT art gallery featuring historic Melbourne Cup Carnival moments you can bid on, until 4th Nov. Attendees gain access to our special event POAP and free Classic Tuxedo Tee wearable. For more information, visit: https://www.melbournecupzedrun.com/

Attended the POAP.cc Launch!

Friday, July 23rd, marks the 1-year anniversary of the comic series that started it all for Jose Delbo's digital creations! To celebrate, Jose Delbo, in an exciting collaboration with Apollo NFT Studios, is now releasing “Death … Reanimated” - Eight, never before seen artworks, all bringing the “Death … No Escape” comic book to life in an entirely new way. “Death… No Escape” was one of the first original NFT comic books and was released on MakersPlace on July 23, 2020 as an edition of 250. The release was incredibly well received by the blockchain community and after just a couple months of releasing the comics in small batches, they were sold out, with the final 20 comics selling out in a day for 1 ETH each. https://makersplace.com/josedelbo/drops/death-reanimated/

On June 25, 1996, JAY-Z unleashed his platinum-plus debut album Reasonable Doubt, the searing autobiographical opus of a young kingpin from Brooklyn’s Marcy Houses as he stands on the precipice of surviving and – then - rewriting the game; upping lyrical antes across generations and genres; applying hustle to building empires; and unveiling an explosive new blueprint for greatness for the hip-hop world and beyond. Full of brash bravado, scorching wit, and sober reflection, Reasonable Doubt is widely acknowledged not only as a stunning debut, but as a powerful and influential document that continues to resonate 25 years after its release. From 25 June – 2 July, Sotheby’s and Roc Nation will celebrate the 25th anniversary of Reasonable Doubt with Heir to the Throne, a distinctive and original artwork created by renowned artist Derrick Adams and presented as a one-of-one NFT. Adams’ work reinterprets and recontextualizes the album cover to create a new contemporary take on a portrait that defined an era – as a comment and reminder that Reasonable Doubt remains vital and new today. Heir to the Throne marks the first-ever NFT for both JAY-Z and Derrick Adams. The one-of-one Heir to the Throne NFT is composed of a single animated digital artwork. The sale opens on June 25 at 10:00am ET with bidding starting at $1,000 and ends on July 2. A portion of the proceeds from the auction will benefit The Shawn Carter Foundation and support its mission to help individuals facing socio-economic hardships further their education at postsecondary institutions. Heir to the Throne is the only official event authorized by JAY-Z to commemorate Reasonable Doubt’s historic 25th anniversary and is being presented as a standalone online auction.

With the launch of user generated L2 wearables everybody has the chance to make their perfect costume for Pride.

Sotheby's Natively Digital launch in Decentraland