On the way to a better tomorrow, digitization is helping us like never before. It opens up countless new opportunities and innovations for all of us every day. We just need to approach, combine and implement them in a meaningful way – end-to-end and sustainably. At our MHPFESTIVAL OF DIGITAL EXCELLENCE on June 24, 2022, you will experience the full potential of digital transformation throughout one day. Opening Speach Dome | 12:00 - 12:30 pm | Opening Speach

Dr. Harald Neidhardt, a scientist in geoecology at the University of Tübingen, gives an insight into the work of the Futur/io institute in his keynote speech. His mission is to help organizations and a network of chief sustainability officers to develop their sustainable roadmaps by 2030. Using vivid examples and ideas for a new era of regenerative shaping of the future, he inspires others to replace linear thinking with moonshot thinking. He also calls for a different kind of transformation to achieve decisive changes in organizational development before the end of 2030 – through inspiration, ideas, and innovation. One of Harald Neidhardt’s passions is expressing natural processes as metaphors and conveying a sense of time and the future. One approach is to see metamorphosis as a symbol of change – in contrast to the much too slow (digital) transformation that has been going on at Deutschland AG for more than 30 years. Digital Transformation Dome Stage | 04:05 - 04:35 pm | Keynote

The human brain is a remarkable product of evolution. Unfortunately, the brain activity that has kept our species alive for millions of years is preventing us from achieving full equality today. At this introductory presentation, you will learn how the human brain reacts instinctively when faced with the unexpected – such as saber-toothed tigers or female leaders in the technology industry. It shows the effects and consequences of stereotyping and prejudice, and what a bias-free world could look like, for example, by becoming allies of disadvantaged people and working together to create a world of opportunity and diversity. The world can only change if we check our own behavior as soon as we are confronted with the unknown. Are you on board? Personal Development Stage P | 04:45 - 05:05 pm | Personal Development

Today, companies communicate with their customers on many different channels – Salesforce’s customer data platform (CDP) enables valuable insights from all touchpoints to be linked, analyzed and used for personalized campaigns. This provides companies with a scalable and data-driven high-volume data and analytics platform to maximize customer centricity. In particular, the seamless integration of sales, service and marketing solutions into the CDP has the potential to take the customer experience to a new level. What exactly does this look like? In this presentation, we will work with one of our customers to present a platform we have provided that enables the well-known OEM to launch and market digital in-car services. Discover the compelling opportunities of Salesforce’s Customer Data Platform. Customer Experience Digital Sales & Service Platforms Stage M | 04:45 - 05:05 pm | Impulse Session