The Metaverse is more than just VR. As a matter of fact, Augmented reality (AR) is the a big part of the metaverse and already all around as. Just think of all those Snapchat filters. It is a great playing field for brands. We explain what „experiential” is and what touchpoints there are. We will go into the difference between 3D vs. VR vs. AR, talk about storytelling, how to produce content and show inspirational use cases. 07. Feb 2023: What is Web3? 14. Feb 2023: What „are“ the Metaverse? 16. Feb 2023: Experiential Content & Marketing 22. Feb 2023: Gaming in the Metaverse 28. Feb 2023: Digital Collectibles (formerly known as NFTs)

We`ll dive head first into virtual worlds and start with the 100 years of Metaverse history. We will give a comprehensive definition of the term, we will explain why the metaverse does not (yet) exist, why it has nothing to do with bulky headsets - and we will show what is already and quite wonderfully possible and where the economies of the future lay. 07. Feb 2023: What is Web3? 14. Feb 2023: What „are“ the Metaverse? 16. Feb 2023: Experiential Content & Marketing 22. Feb 2023: Gaming in the Metaverse 28. Feb 2023: Digital Collectibles (formerly known as NFTs)