Our ABInauts should remember our celebration of the 10th Anniversary of the Audi Business Innovation

22 - 12 - 22 In the virtual classroom, your professor Laura has introduce you to the meaning of Web 3.0 and how this will potentially shape new innovations in the world of luxury. Today, you walked away with understanding what decentralization looks like, and how technologies such as blockchain can reshape the way the internet works. In addition to this, you should no longer look at NFTs as just collectibles or artwork, but its utility and future potential in how brands can track and manage a client's relationship with a brand and how to better personalise every step of value chain. Thank you for being the first cohort of learners to experiment and experience this with me.