Online configurations have long been a standard feature of e-commerce. Over the past few years, they have been continuously refined and expanded. The next stage of expansion: immersive product configurators. Thanks to major advances in virtual reality and augmented reality, completely new possibilities are opening up here for an unique and immersive customer experience. Together with our partners and customers from the automotive and gaming industries, we will shed light in this presentation on what is important when integrating immersive experiences into online and retail environments – and what the future sales journey will look like in the metaverse. We firmly believe that you will be impressed. Customer Experience Digital Sales & Service Platforms Dome Stage | 04:45 - 05:35 pm | Panel

Digital continuity is becoming a decisive criterion for success – across all industries. Digital twins expand the spectrum and bring forth new potentials and challenges in equal measure – for example, in engineering, production planning, and the respective supporting systems. To enable 24/7, seamlessly integrated and bi-directional data connections, far-reaching scenarios are therefore necessary. Once these are established, innovative approaches such as closed-loop manufacturing, circular economy and shared mobility can also be implemented. We will show how advanced some startups in the automotive sector already are in these areas. Look forward to the new digital continuity. Engineering, Intelligent & Flexible Manufacturing, Supply-Chain Stage H | 12:40 - 01:00 pm | Impulse Session

On the way to a better tomorrow, digitization is helping us like never before. It opens up countless new opportunities and innovations for all of us every day. We just need to approach, combine and implement them in a meaningful way – end-to-end and sustainably. At our MHPFESTIVAL OF DIGITAL EXCELLENCE on June 24, 2022, you will experience the full potential of digital transformation throughout one day. Opening Speach Dome | 12:00 - 12:30 pm | Opening Speach