Online configurations have long been a standard feature of e-commerce. Over the past few years, they have been continuously refined and expanded. The next stage of expansion: immersive product configurators. Thanks to major advances in virtual reality and augmented reality, completely new possibilities are opening up here for an unique and immersive customer experience. Together with our partners and customers from the automotive and gaming industries, we will shed light in this presentation on what is important when integrating immersive experiences into online and retail environments – and what the future sales journey will look like in the metaverse. We firmly believe that you will be impressed. Customer Experience Digital Sales & Service Platforms Dome Stage | 04:45 - 05:35 pm | Panel

Mistakes are the driving force behind all personal development. So let’s talk about them! Let’s talk about the cloud migration journey that didn’t go as planned. The journey to the cloud is a big topic for many of our customers right now, so it’s only logical that we too were once taking our first steps into the cloud. This introductory presentation, drawn from the experiences of an expert software developer and architect from MHP, shows the side that hardly anyone else talks about: What can go wrong on a cloud journey? Almost more important, however, is how we dealt with our mistakes and what we learned from them – especially what we learned about error culture. Join us on an exciting journey full of (wrong) decisions and get ready to hear about best practices and experiences that will help you to at least avoid making the same mistakes we did. Personal Development Stage P | 03:35 - 03:55 pm | Personal Development

The battery is at the heart of future mobility – it enables emission-free mobility, but it also brings its own challenges. This is because the resources for building lithium-ion batteries are limited – at the same time, they are predestined for innovative approaches to the circular economy. For this reason, topics such as recycling, or second-life management of batteries are increasingly coming into focus. In this presentation, we will show which technical and economic aspects need to be taken into account. You will also learn how digital twins can be used to monitor and optimize a battery – including static and dynamic data over the entire life cycle as well as permanent monitoring of the state of health and new predictive maintenance options. Update your expertise on electromobility. Mobility Services Stage M | 03:10 - 03:30 pm | Impulse Session

The last of its kind - The challenges IT will face after major projects IT has become a highly dynamic competitive factor - it must be continuously developed to ensure that complex business processes run efficiently and securely at all times. From customer experience to manufacturing and logistics. This brings new challenges: How can the know-how of IT systems be secured for everyone? How can technical monocultures and dependencies on service providers and software vendors be avoided? And what will the IT infrastructures and large-scale digital projects of the future look like? You will get answers to these and other questions in this impulse lecture. You can look forward to valuable impulses that will help you and your company to correctly assess the opportunities and risks of modern IT systems as well as their external requirements and dependencies. Customer Experience Digital Sales & Service Platforms Stage M | 03:35 - 03:55 pm | Impulse Session