Online configurations have long been a standard feature of e-commerce. Over the past few years, they have been continuously refined and expanded. The next stage of expansion: immersive product configurators. Thanks to major advances in virtual reality and augmented reality, completely new possibilities are opening up here for an unique and immersive customer experience. Together with our partners and customers from the automotive and gaming industries, we will shed light in this presentation on what is important when integrating immersive experiences into online and retail environments – and what the future sales journey will look like in the metaverse. We firmly believe that you will be impressed. Customer Experience Digital Sales & Service Platforms Dome Stage | 04:45 - 05:35 pm | Panel

Mistakes are the driving force behind all personal development. So let’s talk about them! Let’s talk about the cloud migration journey that didn’t go as planned. The journey to the cloud is a big topic for many of our customers right now, so it’s only logical that we too were once taking our first steps into the cloud. This introductory presentation, drawn from the experiences of an expert software developer and architect from MHP, shows the side that hardly anyone else talks about: What can go wrong on a cloud journey? Almost more important, however, is how we dealt with our mistakes and what we learned from them – especially what we learned about error culture. Join us on an exciting journey full of (wrong) decisions and get ready to hear about best practices and experiences that will help you to at least avoid making the same mistakes we did. Personal Development Stage P | 03:35 - 03:55 pm | Personal Development

The battery is at the heart of future mobility – it enables emission-free mobility, but it also brings its own challenges. This is because the resources for building lithium-ion batteries are limited – at the same time, they are predestined for innovative approaches to the circular economy. For this reason, topics such as recycling, or second-life management of batteries are increasingly coming into focus. In this presentation, we will show which technical and economic aspects need to be taken into account. You will also learn how digital twins can be used to monitor and optimize a battery – including static and dynamic data over the entire life cycle as well as permanent monitoring of the state of health and new predictive maintenance options. Update your expertise on electromobility. Mobility Services Stage M | 03:10 - 03:30 pm | Impulse Session

The last of its kind - The challenges IT will face after major projects IT has become a highly dynamic competitive factor - it must be continuously developed to ensure that complex business processes run efficiently and securely at all times. From customer experience to manufacturing and logistics. This brings new challenges: How can the know-how of IT systems be secured for everyone? How can technical monocultures and dependencies on service providers and software vendors be avoided? And what will the IT infrastructures and large-scale digital projects of the future look like? You will get answers to these and other questions in this impulse lecture. You can look forward to valuable impulses that will help you and your company to correctly assess the opportunities and risks of modern IT systems as well as their external requirements and dependencies. Customer Experience Digital Sales & Service Platforms Stage M | 03:35 - 03:55 pm | Impulse Session

Sooner or later, every company will be hit by a cyber attack. To meet today's cyber security challenges, new detection mechanisms are needed in the fight against digital attackers. In this keynote presentation, we will show you how to undergo the ultimate security audit of your IT environment. At MHP, we fully rely on SpyDR from Hidden Objects. This is an automated framework with which all Windows systems located in the Active Directory can be quickly and easily scanned for attacker traces. SpyDR closes the gaps, especially in OT environments, that are not covered by classic AntiVirus or EDR solutions and where neither the installation of a software agent on assets nor a network appliance for traffic monitoring is possible. Whether your company has already been digitally compromised or is still under attack, we can provide you with sustainable cyber security support. Engineering, Intelligent & Flexible Manufacturing, Supply-Chain Stage H | 02:00 - 02:20 pm | Impulse Session

Tomorrow’s mobility will be autonomous – and so numerous OEMs and suppliers in the automotive industry are researching physical systems and digital applications that will enable vehicles to drive fully autonomously in the future. Expectations are high: The Volkswagen Group alone aims to generate around 30 percent of its revenue from autonomous driving services by 2030. But will autonomous driving become a game changer and an essential part of future mobility? Are the high investments and expectations justified? Will self-driving shuttles have a lasting positive impact on traffic? Based on exclusive primary data, metadata analyses and existing data from our projects, we develop various scenarios. This gives you a valid insight into the opportunities afforded by autonomous driving. We will also present the first results from the study of the same name that we are currently compiling with the Fraunhofer Institute and Motor Presse Stuttgart. It will then be published in full in the fall of 2022. Mobility Services Stage M | 01:35 - 01:55 pm | Impulse Session

Cities face fundamental challenges: endless traffic jams, high levels of pollution, and inefficient transport systems are the hallmarks of the city around the world. In addition, more and more companies are withdrawing from urban areas, which is making cities less attractive. More than ever, they are called upon to improve the quality of life of their citizens and to meet the stipulated climate protection and sustainability goals. Smart City approaches are increasingly paving the way. The best connect diverse data sources from urban institutions and private companies to establish new digital services. One example of this is the Intelligent City Performance platform initiated by Porsche and continued by MHP: ICP for short. As a neutral, open, and cloud-based platform, it enables cities and local companies to jointly develop innovative use cases – from displaying free parking spaces and charging stations to monitoring air quality and emission-based mobility management. In this introductory presentation you will learn about the advantages of a tried-and-tested smart city ecosystem and how it works. Mobility Services Stage M | 12:40 - 01:00 pm | Impulse Session