On the way to a better tomorrow, digitization is helping us like never before. It opens up countless new opportunities and innovations for all of us every day. We just need to approach, combine and implement them in a meaningful way – end-to-end and sustainably. At our MHPFESTIVAL OF DIGITAL EXCELLENCE on June 24, 2022, you will experience the full potential of digital transformation throughout one day. Opening Speach Dome | 12:00 - 12:30 pm | Opening Speach

Leadership is under drastic pressure to change – not only due to rapidly changing framework conditions, but also because of constantly changing requirements from customers and employees. What should leadership look like in the future? How can it encourage employees to organize themselves and take responsibility? And what needs to be considered on the journey to leadership in an agile context? In this introductory presentation, you will get to hear two experts in agile leadership have an inspiring dialog. They share their two insights and answer three key questions: What makes a good agile leader? Why do self-organized teams still need leadership? How does agile leadership succeed? Our experts take various view pointsviewpoints in the presentation to introduce you to the multi-layered levels of agile leadership. The focus is on agile leadership with the customer and as a manager at MHP. Immerse yourself in the diversity of agile leadership and help shape this cultural change. Personal Development Stage P | 01:05 - 01:25 pm | Personal Development

Leadership is changing – new approaches are needed, especially for retaining talent over the long term and successfully managing agile and remote teams. Human-centered leadership provides a helpful skill set for this. It puts the person at the forefront and requires a high level of empathy, motivation, coaching, and community spirit from the leaders in question. At this presentation, you will learn about the leadership experiences of two senior leaders – in their businesses, in their families, in sports, and in society. Both combine not only a passion for basketball, but also for human-centered leadership. They talk about this regularly in their podcast “With People. For People” – and this year they will also be live at MHPFESTIVAL. You can look forward to personal and well-founded leadership insights. Personal Development Stage P | 02:00 - 02:20 pm | Personal Development

Today, companies communicate with their customers on many different channels – Salesforce’s customer data platform (CDP) enables valuable insights from all touchpoints to be linked, analyzed and used for personalized campaigns. This provides companies with a scalable and data-driven high-volume data and analytics platform to maximize customer centricity. In particular, the seamless integration of sales, service and marketing solutions into the CDP has the potential to take the customer experience to a new level. What exactly does this look like? In this presentation, we will work with one of our customers to present a platform we have provided that enables the well-known OEM to launch and market digital in-car services. Discover the compelling opportunities of Salesforce’s Customer Data Platform. Customer Experience Digital Sales & Service Platforms Stage M | 04:45 - 05:05 pm | Impulse Session