The transformation to sustainability is rapidly becoming a central issue - in politics, business, and society. Digitization can be the main enabler for ""creating"" this transformation, which is crucial for all of us. A new industry branch is emerging from the symbiosis of these two topics: GREEN TECH. The companies active in this branch aim to conquer the market with the help of digital technologies through sustainable products and services. German companies are at the forefront - but how capable are they of competing on an international level? Are the political framework conditions right? We at MHP are not only shedding light on this in a joint study with Reutlingen University, but also in this panel. The panel will include experts from various fields - We invite you to look forward to a wide range of perspectives on the German green tech industry. Digital Transformation Dome Stage | 01:35 - 02:20 pm | Panel

Online configurations have long been a standard feature of e-commerce. Over the past few years, they have been continuously refined and expanded. The next stage of expansion: immersive product configurators. Thanks to major advances in virtual reality and augmented reality, completely new possibilities are opening up here for an unique and immersive customer experience. Together with our partners and customers from the automotive and gaming industries, we will shed light in this presentation on what is important when integrating immersive experiences into online and retail environments – and what the future sales journey will look like in the metaverse. We firmly believe that you will be impressed. Customer Experience Digital Sales & Service Platforms Dome Stage | 04:45 - 05:35 pm | Panel