The interdisciplinary project team consisted of 19 students. The objective was to develop a concept on how to attract and recruit Gen Z in the field of Automotive Consulting. Under the guidance of Mercedes-Benz Consulting, the following work packages were processed: “WAR FOR TALENTS” – How to attract and recruit Gen Z - Research of existing approaches and best practices - Development of (digital) concepts on how to attract and recruit Gen Z in the field of Automotive Consulting - Development of mock-ups for an online platform/website with gamification elements, data matching, etc. = Lessons learned & recommended actions The results were presented on July 13th 2023.