In this session, seasoned founders in this space from Team Wen Moon and Moonbound consulting discussed what it takes to build from the ground up through community marketing. We learned that the combination of community and marketing leads to a powerful source of brand advocacy. We went through: 1. Starting your community 2. Aligning marketing with the customer journey 3. From community member to advocate 4. Compounding growth This POAP is meant to commemorate life-long learning on InPeak, the LinkedIN meets Masterclass platform of Web 3. Thank you for being part of the exponential age!