A big part of the Web3 ecosystem and economy is driven by NFTs. And yes, they have not gotten the best press and are often associated with fraud and greed. We will acknowledge this and clear their reputation at the same time: We will explain the ecosystem that has formed in the last years, take a dive into the technology behind NFTs, talk about the power of community leveraged by NFT and show use cases that go beyond loyalty and community building. We will also explain why and how the biggest brands on the planet invest heavily in this seemingly reviled technology and what storytelling they use. 07. Feb 2023: What is Web3? 14. Feb 2023: What „are“ the Metaverse? 16. Feb 2023: Experiential Content & Marketing 22. Feb 2023: Gaming in the Metaverse 28. Feb 2023: Digital Collectibles (formerly known as NFTs)