Web3 is the newest iteration of the Internet, and each day more and more brands are beginning to recognise its potential and embracing Web3 technologies. We have seen recently brands like Starbucks, Dolce & Gabbana, Disney, Hyundai, Coca Cola and more enter the Metaverse. So whether you've thought about it already or not yet, today Zeneca, one of the leading names in this space shared some insights about the many opportunities to be found in web3 and how to ensure success for brands in this new space. This POAP is meant to commemorate life-long learning on InPeak, the LinkedIN meets Masterclass platform of Web 3. Thank you for being part of the exponential age!