"Successful Marketing in Virtual Worlds – Deep Dive into the Metaverse and Web3" Session #3 is all about understanding how and why you as a marketer should enter the future of marketing. Forget about traditional and clichéd ways of communicating. Use the metaverse as a new way to reach your customers by engaging them in unforgettable experiences where you can promote and sell your products. Don’t wait, be remembered! Host: Karol Masalski, Managing Partner, GameChanger Expert: Maik Kähler, CEO & Co-Founder, Lili Studios The International Roadshow (IRS) is an annual internationally established digital-only event, organized, and hosted by the full-service marketing agency Serviceplan Group. During three live sessions, renowned experts and guest speakers discuss globally relevant topics and share insider knowledge on latest trends to empower brands to utilize these touchpoints in their marketing strategy. Session #1 – Tuesday, 17.01.2023 Session #2 – Thursday, 19.01.2023 Session #3 – Tuesday, 24.01.2023