The first step for a brand to be successful in Web3 is to be in the space. Web3 is the newest iteration of the Internet, and each day more and more brands are beginning to recognise its potential and embracing web3 technologies. Today you joined: Diego Borgo is a Metaverse and NFT strategist and advisor. He helps Fortune 500 brands and Web3-native projects enter and succeed in this new space. Craig Redman is the Founder of Dour Darcels. Darcel's long term collaboration with iconic Parisian store 'colette' resulted in multiple exhibitions and an IKEA collection. He has also worked on projects with Adidas, Coca-Cola, LVMH, Elle, Mercedes Benz and The Wall Street Journal. Somi Arian is a Tech Philosopher, award-winning filmmaker, author, entrepreneur, LinkedIn Top Voice and the Founder of InPeak. This POAP is meant to commemorate life-long learning on InPeak, the LinkedIN meets Masterclass platform of Web 3. Thank you for being part of the exponential age!