Travel Retail First Class 2022 is TR’s first annual Reward and Recognition Program for at counter team members that demonstrate #ELCfamily mindset. Recognized participants will be rewarded for selling success across brands and categories, demonstrating growth mindset and ability to adapt to our changing retail landscape. At Travel Retail First Class 2022, our participants will be celebrated for their achievement and we will hear from Estee Lauder Companies’ executives who, while working across brands and in functional roles, demonstrate the same #ELCfamily mindset.