n this session we will hear from Nik about how he became ‘The DTC guy’, building Sharma Brands & HOOX, understanding the consumer experience, the do’s and don'ts of branding, the future of eCommerce and what he looks for in companies he invests in. Nik Sharma is widely known as “The DTC Guy”, a Forbes 30 Under 30 member, AdWeek’s Young & Influential, and a resource that brands and investors turn to for growth. Nik is the active CEO of Sharma Brands and HOOX, where clients include Feastables, Cometeer, Roc Nation, GXVE Beauty, Caraway Home, Haus and more. Prior to entering the world of eCommerce, Nik worked on social media strategy for A-list celebrities including Pitbull, Priyanka Chopra, and MAGIC!, to natively increase distribution as well as increase fan interaction and engagement for the purpose of driving album sales. You can connect with Nik on Twitter here: https://twitter.com/mrsharma