Today, companies communicate with their customers on many different channels – Salesforce’s customer data platform (CDP) enables valuable insights from all touchpoints to be linked, analyzed and used for personalized campaigns. This provides companies with a scalable and data-driven high-volume data and analytics platform to maximize customer centricity. In particular, the seamless integration of sales, service and marketing solutions into the CDP has the potential to take the customer experience to a new level. What exactly does this look like? In this presentation, we will work with one of our customers to present a platform we have provided that enables the well-known OEM to launch and market digital in-car services. Discover the compelling opportunities of Salesforce’s Customer Data Platform. Customer Experience Digital Sales & Service Platforms Stage M | 04:45 - 05:05 pm | Impulse Session