User centricity is crucial for any future business success. Fully focusing on the needs and preferences of users is a decisive factor in success, especially where data and technology interact. Companies that implement strategies that are both strategically internalized and end-to-end will be the leaders of their industries in the future. But why is this interaction so decisive for success? In this introductory presentation you will learn about the influence of user-centered action as a measure that differentiates you from the competition. You’ll also gain insight into how data and technology can become profitable enablers for product and service success. Get to grips with the relevance of user centralization with a simple example from everyday life and increase your awareness of user-centric business processes. Personal Development Stage P | 03:10 - 03:30 pm | Personal Development