Our first event ‘‘Balkan adrenaline rush’’ is due to start in September of 2022 and it is because we have decided to give ourselves and our partners enough time to think of a strategic way to elevate our events to the highest level when it comes to adventurousness, safety and an overall execution of our plan. Imagine a four or more days-lasting event consisted of up to 40 car drivers accompanied with the co-pilots, cruising over 2.000km through some of the most beautiful and challenging roads known and unknown to the general public while fighting for the title of the winner. The entire event is limitedly covered by the chosen media representatives along with three cameras inside the car with a purpose of providing the audience a chance to experience the event from the comfort of their homes. As hosts of such events, we have decided to spice things up by not revealing the route to the the drivers until just a few hours prior to the beginning of the race and ensuring special prizes for the first four positions in the race, as well as some of our streaming audience members.