Festival Land presents to the showing of a unique NFT creation event with Jake Cinninger of Umphrey’s McGee in partnership with Mandolin, a digital platform designed to help artists, venues, and fans connect through live music. The creative process takes many forms, with no obvious right or wrong way. What may work brilliantly one day, can result in your ship stuck in the canal the next. Such is the nature of creation, the nature of songwriting. Jake Cinninger’s writing processes vary and his methods run the gamut. One that he consistently revisits is the idea of building from the ground up. Conceive an overall framework, layer instruments one by one, see how it unfolds and adjust on the fly. Be meticulous yet fluid in the construction, building block by block, see what fits, see what doesn’t.