The human brain is a remarkable product of evolution. Unfortunately, the brain activity that has kept our species alive for millions of years is preventing us from achieving full equality today. At this introductory presentation, you will learn how the human brain reacts instinctively when faced with the unexpected – such as saber-toothed tigers or female leaders in the technology industry. It shows the effects and consequences of stereotyping and prejudice, and what a bias-free world could look like, for example, by becoming allies of disadvantaged people and working together to create a world of opportunity and diversity. The world can only change if we check our own behavior as soon as we are confronted with the unknown. Are you on board? Personal Development Stage P | 04:45 - 05:05 pm | Personal Development

Today, companies communicate with their customers on many different channels – Salesforce’s customer data platform (CDP) enables valuable insights from all touchpoints to be linked, analyzed and used for personalized campaigns. This provides companies with a scalable and data-driven high-volume data and analytics platform to maximize customer centricity. In particular, the seamless integration of sales, service and marketing solutions into the CDP has the potential to take the customer experience to a new level. What exactly does this look like? In this presentation, we will work with one of our customers to present a platform we have provided that enables the well-known OEM to launch and market digital in-car services. Discover the compelling opportunities of Salesforce’s Customer Data Platform. Customer Experience Digital Sales & Service Platforms Stage M | 04:45 - 05:05 pm | Impulse Session

Online configurations have long been a standard feature of e-commerce. Over the past few years, they have been continuously refined and expanded. The next stage of expansion: immersive product configurators. Thanks to major advances in virtual reality and augmented reality, completely new possibilities are opening up here for an unique and immersive customer experience. Together with our partners and customers from the automotive and gaming industries, we will shed light in this presentation on what is important when integrating immersive experiences into online and retail environments – and what the future sales journey will look like in the metaverse. We firmly believe that you will be impressed. Customer Experience Digital Sales & Service Platforms Dome Stage | 04:45 - 05:35 pm | Panel