The interdisciplinary project team consisted of 19 students. The objective was to develop a concept on how to attract and recruit Gen Z in the field of Automotive Consulting. Under the guidance of Mercedes-Benz Consulting, the following work packages were processed: “WAR FOR TALENTS” – How to attract and recruit Gen Z - Research of existing approaches and best practices - Development of (digital) concepts on how to attract and recruit Gen Z in the field of Automotive Consulting - Development of mock-ups for an online platform/website with gamification elements, data matching, etc. = Lessons learned & recommended actions The results were presented on July 13th 2023.

Sommer, Sonne und viel gemeinsame Zeit stehen im Fokus des MC Mid-Season Summit 2023. Ihr erlebt die MC -und Customer Journey mit interaktiven Marktständen von und für Kollegen/innen und lernt die Themenvielfalt der MC kennen. Als Erinnerung an diesen Tag freuen wir uns Euch ein weiteres MC POAP für Eure Kollektion zu überreichen. Summer, sun and lots of time together are the focus of the MC Mid-Season Summit 2023. You will experience the MC and Customer Journey with interactive market stalls by and for colleagues and get to know the variety of MC topics. As a memory of this day, we are happy to present you another MC POAP for your collection.

CONGRATULATIONS - you did master MISSION X! ------------------------------------------------------------------ WE embarked on an eventful mission together. WE overcame various hurdles and mastered challenges together. WE learned new things, had lots of fun, experienced nature and gained many new impressions and insights In the end WE stand together as one crew on the mountain top and celebrate our success! To remember this memorable day, you will receive this exclusive Digital Performance POAP.