I visited the Byron Bar at the Bayer Pharmaceuticals Headquarters in Berlin during the spring of 2023. Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2022, the Group employed around 101,000 people and had sales of 50.7 billion euros. R&D expenses before special items amounted to 6.2 billion euros. For more information, go to www.bayer.com. Find more information at https://pharma.bayer.com. Facebook: http://www.facebook.com/bayer. Twitter: @BayerPharma. Art by POAP Studio, https://www.poap.studio/. Bayer POAPs terms and conditions: https://bayer.com/poap.

Today is World Hemophilia Day! Thank you for celebrating with us by minting the „Say Yes to WHD 2023“ POAP.​ With this POAP you receive an exclusive preview to our new Jivi campaign. ​ Patient's lives are not fixed; their treatment shouldn't be either. Fixed regimens ask PwH to fit their life around their therapy, without stopping to consider what each life may look like or how different they could be PwH deserve a therapy that allows them to take control of their protection and live the life they want to live, throughout the week. With Jivi, they can unlock the freedom to say ‘yes’ more and live the life that they want to, across the week. So in short: Jivi, ready when they are.​ The theme of the event this year is “Access for All: Prevention of bleeds as the global standard of care”. Building on last year’s theme, the call to action for the community in 2023 is to come together and advocate with local policy makers and governments for improved access to treatment and care with an emphasis on better control and prevention of bleeds for all people with bleeding disorders (PWBDs). This means the implementation of home-based treatment as well as prophylactic treatment to help those individuals have a better quality of life. ​ Learn more here: https://wfh.org/world-hemophilia-day/