Today, companies communicate with their customers on many different channels – Salesforce’s customer data platform (CDP) enables valuable insights from all touchpoints to be linked, analyzed and used for personalized campaigns. This provides companies with a scalable and data-driven high-volume data and analytics platform to maximize customer centricity. In particular, the seamless integration of sales, service and marketing solutions into the CDP has the potential to take the customer experience to a new level. What exactly does this look like? In this presentation, we will work with one of our customers to present a platform we have provided that enables the well-known OEM to launch and market digital in-car services. Discover the compelling opportunities of Salesforce’s Customer Data Platform. Customer Experience Digital Sales & Service Platforms Stage M | 04:45 - 05:05 pm | Impulse Session

Many manufacturing companies will be familiar with one challenge: The manufacturing environment is digitalized in line with Industry 4.0, but how can data from mostly non-standardized data sources be interpreted? We explored this question with Siemens at the Future Factory Hack 2022 in Dubai. Based on a digital twin developed by us, the hackathon participants had to simulate a specific application, with Logyc, being the one with the most impressive solution. In a live broadcast from the USA, Logyc and we will present approaches that help to understand the cost, time and sustainability impacts of decisions – from an end-to-end perspective. Logyc offers an AI-powered simulation and modeling platform for this purpose, which has been successfully used in MHP projects to assess the resilience of value streams or supply chains and identify risk mitigation areas. Discover the AI potential in the supply chain. Engineering, Intelligent & Flexible Manufacturing, Supply-Chain Stage H | 04:45 - 05:05 pm | Impulse Session

The human brain is a remarkable product of evolution. Unfortunately, the brain activity that has kept our species alive for millions of years is preventing us from achieving full equality today. At this introductory presentation, you will learn how the human brain reacts instinctively when faced with the unexpected – such as saber-toothed tigers or female leaders in the technology industry. It shows the effects and consequences of stereotyping and prejudice, and what a bias-free world could look like, for example, by becoming allies of disadvantaged people and working together to create a world of opportunity and diversity. The world can only change if we check our own behavior as soon as we are confronted with the unknown. Are you on board? Personal Development Stage P | 04:45 - 05:05 pm | Personal Development

We are in the middle of the digital transformation. Even today, digitalization already plays a central role in shaping a better tomorrow. However, it is not only the opportunities that are huge, but also the challenges – time for a reality check. At this panel discussion, you will benefit from exciting insights and an exchange of views from decision makers in the automotive, mechanical engineering, public transport, and consulting industries. Together they discuss the big questions of our time: How can digital technologies help address today’s crises? What potential can be harnessed and what needs to be done to make use of it? How can we create sustainable value using the innovations of digital transformation – both economically and socially? And last but not least, the panel discussion addresses the question of what the next level of digitalization will look like. Don’t miss out! Digital Transformation Dome Stage | 12:40 - 01:25 pm | Panel

On the way to a better tomorrow, digitization is helping us like never before. It opens up countless new opportunities and innovations for all of us every day. We just need to approach, combine and implement them in a meaningful way – end-to-end and sustainably. At our MHPFESTIVAL OF DIGITAL EXCELLENCE on June 24, 2022, you will experience the full potential of digital transformation throughout one day. Opening Speach Dome | 12:00 - 12:30 pm | Opening Speach