In this session, seasoned founders in this space from Team Wen Moon and Moonbound consulting discussed what it takes to build from the ground up through community marketing. We learned that the combination of community and marketing leads to a powerful source of brand advocacy. We went through: 1. Starting your community 2. Aligning marketing with the customer journey 3. From community member to advocate 4. Compounding growth This POAP is meant to commemorate life-long learning on InPeak, the LinkedIN meets Masterclass platform of Web 3. Thank you for being part of the exponential age!

This session was part of our series "Keeping up with". It's impressive how many things are being built over at Fluf World ecosystem. Today Aaron McDonald, the founder, shared some alpha with you. This metaverse ecosystem of collectable NFT characters, is also a global community of creative creators and collectors. This POAP is meant to commemorate life-long learning on InPeak, the LinkedIN meets Masterclass platform of Web 3. Thank you for being part of the exponential age!

Today you joined Amanda Cassatt, the Founder and CEO of Serotonin, the world’s leading Web3 marketing firm and product studio. She walked us through how the world is shifting and how we market and reach consumers is evolving. Web 3 requires a different approach from marketing in web2: a focus on earned and owned channels, targeting developers, and building early community. Together we learned some strategies that have worked for her clients that you can implement today without a large team or marketing budget. This POAP is meant to commemorate life-long learning on InPeak, the LinkedIN meets Masterclass platform of Web 3. Thank you for being part of the exponential age!