Claiming this POAP shows you joined Minute Media's CEO, Asaf Peled, and co-hosts of The Players' Tribune podcast Knuckleheads, Quentin Richardson & Darius Miles for an intimate conversation on NBA nostalgia, NFTs for athletes, brand building and more.

The emergence of NFTs has opened new doors for creators and companies who seek innovative ways of engaging audiences, driving access and developing communities. This new frontier will continue to evolve and become an increasingly important part of the marketing and content creation tool set. Claiming this POAP shows you joined Minute Media & Players' Tribune on Day 3 of their 2022 Cannes Lions Activation.

The modern athlete is one whose brand showcases and embodies their most authentic self. They understand the need for compelling content, social media and community engagement. Each athlete uniquely understands how to tell impactful stories that create connectivity and enact change. Claiming this POAP shows you joined Minute Media & Players' Tribune on Day 2 of their 2022 Cannes Lions Activation.