The human brain is a remarkable product of evolution. Unfortunately, the brain activity that has kept our species alive for millions of years is preventing us from achieving full equality today. At this introductory presentation, you will learn how the human brain reacts instinctively when faced with the unexpected – such as saber-toothed tigers or female leaders in the technology industry. It shows the effects and consequences of stereotyping and prejudice, and what a bias-free world could look like, for example, by becoming allies of disadvantaged people and working together to create a world of opportunity and diversity. The world can only change if we check our own behavior as soon as we are confronted with the unknown. Are you on board? Personal Development Stage P | 04:45 - 05:05 pm | Personal Development

Today, companies communicate with their customers on many different channels – Salesforce’s customer data platform (CDP) enables valuable insights from all touchpoints to be linked, analyzed and used for personalized campaigns. This provides companies with a scalable and data-driven high-volume data and analytics platform to maximize customer centricity. In particular, the seamless integration of sales, service and marketing solutions into the CDP has the potential to take the customer experience to a new level. What exactly does this look like? In this presentation, we will work with one of our customers to present a platform we have provided that enables the well-known OEM to launch and market digital in-car services. Discover the compelling opportunities of Salesforce’s Customer Data Platform. Customer Experience Digital Sales & Service Platforms Stage M | 04:45 - 05:05 pm | Impulse Session

Online configurations have long been a standard feature of e-commerce. Over the past few years, they have been continuously refined and expanded. The next stage of expansion: immersive product configurators. Thanks to major advances in virtual reality and augmented reality, completely new possibilities are opening up here for an unique and immersive customer experience. Together with our partners and customers from the automotive and gaming industries, we will shed light in this presentation on what is important when integrating immersive experiences into online and retail environments – and what the future sales journey will look like in the metaverse. We firmly believe that you will be impressed. Customer Experience Digital Sales & Service Platforms Dome Stage | 04:45 - 05:35 pm | Panel

On the way to a better tomorrow, digitization is helping us like never before. It opens up countless new opportunities and innovations for all of us every day. We just need to approach, combine and implement them in a meaningful way – end-to-end and sustainably. At our MHPFESTIVAL OF DIGITAL EXCELLENCE on June 24, 2022, you will experience the full potential of digital transformation throughout one day. Opening Speach Dome | 12:00 - 12:30 pm | Opening Speach

On the way to a better tomorrow, digitization is helping us like never before. It opens up countless new opportunities and innovations for all of us every day. We just need to approach, combine and implement them in a meaningful way – end-to-end and sustainably. At our MHPFESTIVAL OF DIGITAL EXCELLENCE on June 24, 2022, you will experience the full potential of digital transformation throughout one day. Opening Speach Dome | 12:00 - 12:30 pm | Opening Speach

User centricity is crucial for any future business success. Fully focusing on the needs and preferences of users is a decisive factor in success, especially where data and technology interact. Companies that implement strategies that are both strategically internalized and end-to-end will be the leaders of their industries in the future. But why is this interaction so decisive for success? In this introductory presentation you will learn about the influence of user-centered action as a measure that differentiates you from the competition. You’ll also gain insight into how data and technology can become profitable enablers for product and service success. Get to grips with the relevance of user centralization with a simple example from everyday life and increase your awareness of user-centric business processes. Personal Development Stage P | 03:10 - 03:30 pm | Personal Development

HARTMANN is a leading and globally active provider of medical and healthcare solutions for many years. In its more than 200-year history, the company has reinvented itself time and again. It is currently undergoing the next transformation step. The status quo of the international healthcare system is being put to the test: in many countries, the demographic trend is moving toward an increasingly aging population - and the resulting rise in healthcare costs is leading to ever greater financial challenges. This makes the digitization of the health care sector all the more important. It enables patients to receive care that is as personalized and evidence-based as it is efficient and convenient. How is HARTMANN dealing with the situation? In what way is HARTMANN driving digitalization in the direction of patients and consumers and how is it using digital technologies internally to increase efficiency? Digital Transformation Stage H | 03:10 - 03:30 pm | Impulse Session

The battery is at the heart of future mobility – it enables emission-free mobility, but it also brings its own challenges. This is because the resources for building lithium-ion batteries are limited – at the same time, they are predestined for innovative approaches to the circular economy. For this reason, topics such as recycling, or second-life management of batteries are increasingly coming into focus. In this presentation, we will show which technical and economic aspects need to be taken into account. You will also learn how digital twins can be used to monitor and optimize a battery – including static and dynamic data over the entire life cycle as well as permanent monitoring of the state of health and new predictive maintenance options. Update your expertise on electromobility. Mobility Services Stage M | 03:10 - 03:30 pm | Impulse Session

The digitalization of HR processes offers enormous potential for efficiency – previously manual processes can be accelerated, automated and standardized. But how can HR transformation succeed? Especially for global players with many international sites. Together with Dürr AG, we will show you in this presentation what to look out for in order to raise human capital management and human experience management to a new level. The machinery manufacturer is a global leader in the automation and digitalization of Industry 4.0 and has fundamentally modernized its HR organization with a comprehensive HR platform solution. You can look forward to valuable inspiration for your HR transformation. Digital Transformation Stage H | 03:35 - 03:55 pm | Impulse Session