We are in the middle of the digital transformation. Even today, digitalization already plays a central role in shaping a better tomorrow. However, it is not only the opportunities that are huge, but also the challenges – time for a reality check. At this panel discussion, you will benefit from exciting insights and an exchange of views from decision makers in the automotive, mechanical engineering, public transport, and consulting industries. Together they discuss the big questions of our time: How can digital technologies help address today’s crises? What potential can be harnessed and what needs to be done to make use of it? How can we create sustainable value using the innovations of digital transformation – both economically and socially? And last but not least, the panel discussion addresses the question of what the next level of digitalization will look like. Don’t miss out! Digital Transformation Dome Stage | 12:40 - 01:25 pm | Panel

Online configurations have long been a standard feature of e-commerce. Over the past few years, they have been continuously refined and expanded. The next stage of expansion: immersive product configurators. Thanks to major advances in virtual reality and augmented reality, completely new possibilities are opening up here for an unique and immersive customer experience. Together with our partners and customers from the automotive and gaming industries, we will shed light in this presentation on what is important when integrating immersive experiences into online and retail environments – and what the future sales journey will look like in the metaverse. We firmly believe that you will be impressed. Customer Experience Digital Sales & Service Platforms Dome Stage | 04:45 - 05:35 pm | Panel

Great to have you at the MHPFESTIVAL OF DIGITAL EXCELLENCE 2022 - now you're ready for the MHP Token hunt. For those of you who are curious to explore new technologies, we invite you to join us as we voyage into the world of NFTs. With this digital collectible, we reward you for attending our MHPFESTIVAL OF DIGITAL EXCELLENCE 2022 and for participating in one of our many keynotes and panels. It proves you were there - from the beginning of our WEB 3 journey. Keep your wallet safe - it may come in handy at and after the festival. Prepare for what comes next because this is just the beginning. https://events.mhp.com/en