On the way to a better tomorrow, digitization is helping us like never before. It opens up countless new opportunities and innovations for all of us every day. We just need to approach, combine and implement them in a meaningful way – end-to-end and sustainably. At our MHPFESTIVAL OF DIGITAL EXCELLENCE on June 24, 2022, you will experience the full potential of digital transformation throughout one day. Opening Speach Dome | 12:00 - 12:30 pm | Opening Speach

Co-creation connects groups with specific challenges. The methodology is based on users creating added value on an equal footing – for example a product or service. The great benefit of co-creation is that all the experts involved have their own experience, meaning they can learn from each other. This method is so much more than just a good solution. At its heart, it aims to learn more about the needs and challenges of users. Multiple points of view result in new approaches to solutions that were not initially evident. If all co-creators work hand in hand, the result is often better than the sum of the individual services. This is true in both private and professional life. So at this introductory presentation, learn how to apply the co-creation value to your next barbecue and to hooking your customers. Personal Development Stage P | 01:35 - 01:55 pm | Personal Development

Online configurations have long been a standard feature of e-commerce. Over the past few years, they have been continuously refined and expanded. The next stage of expansion: immersive product configurators. Thanks to major advances in virtual reality and augmented reality, completely new possibilities are opening up here for an unique and immersive customer experience. Together with our partners and customers from the automotive and gaming industries, we will shed light in this presentation on what is important when integrating immersive experiences into online and retail environments – and what the future sales journey will look like in the metaverse. We firmly believe that you will be impressed. Customer Experience Digital Sales & Service Platforms Dome Stage | 04:45 - 05:35 pm | Panel