Digitalization in the Fast Lane?
We are in the middle of the digital transformation. Even today, digitalization already plays a central role in shaping a better tomorrow. However, it is not only the opportunities that are huge, but also the challenges – time for a reality check. At this panel discussion, you will benefit from exciting insights and an exchange of views from decision makers in the automotive, mechanical engineering, public transport, and consulting industries. Together they discuss the big questions of our time: How can digital technologies help address today’s crises? What potential can be harnessed and what needs to be done to make use of it? How can we create sustainable value using the innovations of digital transformation – both economically and socially? And last but not least, the panel discussion addresses the question of what the next level of digitalization will look like. Don’t miss out! Digital Transformation Dome Stage | 12:40 - 01:25 pm | Panel
Autonomous Driving: Silver Bullet for Sustainable Mobility?
Tomorrow’s mobility will be autonomous – and so numerous OEMs and suppliers in the automotive industry are researching physical systems and digital applications that will enable vehicles to drive fully autonomously in the future. Expectations are high: The Volkswagen Group alone aims to generate around 30 percent of its revenue from autonomous driving services by 2030. But will autonomous driving become a game changer and an essential part of future mobility? Are the high investments and expectations justified? Will self-driving shuttles have a lasting positive impact on traffic? Based on exclusive primary data, metadata analyses and existing data from our projects, we develop various scenarios. This gives you a valid insight into the opportunities afforded by autonomous driving. We will also present the first results from the study of the same name that we are currently compiling with the Fraunhofer Institute and Motor Presse Stuttgart. It will then be published in full in the fall of 2022. Mobility Services Stage M | 01:35 - 01:55 pm | Impulse Session
Immersive and Fascinating – Future Car Sales in the Metaverse
Online configurations have long been a standard feature of e-commerce. Over the past few years, they have been continuously refined and expanded. The next stage of expansion: immersive product configurators. Thanks to major advances in virtual reality and augmented reality, completely new possibilities are opening up here for an unique and immersive customer experience. Together with our partners and customers from the automotive and gaming industries, we will shed light in this presentation on what is important when integrating immersive experiences into online and retail environments – and what the future sales journey will look like in the metaverse. We firmly believe that you will be impressed. Customer Experience Digital Sales & Service Platforms Dome Stage | 04:45 - 05:35 pm | Panel