On September 19th, during Milan Fashion Week (MFW), the Digital Couture Summit returns for its SS’25 edition, blending high fashion with cutting-edge technology. A standout feature will be Metagate's immersive mixed reality experience using Meta Quest 3 headsets, offering attendees an interactive journey through sustainability themes, highlighting the event’s organizers Ecoolska and the Lynk&Co venue. This mixed reality activation will merge digital and physical elements, emphasizing sustainability and innovation. Alongside, the Summit will feature leading fashion houses like Lacoste and Lanvin Group, with discussions on AI in fashion, Digital Product Passports, and the evolving luxury-tech landscape.

HGVIS, in collaboration with Metagate - Milano, Excited to announce our participation in 'The DeCulture' event organized by @0x499 in Brussels during EthCC 2024 We present an immersive #AR digital fashion runway experience and interactive artwork during the event. showcasing our talented community lineup. Explore the extraordinary talents of our artists and dive into an unforgettable experience with interactive storytelling. Artist lineup: RED-EYE | Superstudio13 | EPHOTO | Choice LGBTQIA+ | IRA X LAB | SnovaVerse |Tedium | Associazione culturale Co-Meta | Giuseppe veneziano |Dimensions DAO | KIRALE | Meme | LISBET LMDESIGN8 | SHMERZ | Meghana Govind | 0xCrypto Confidential