Looks like a MINI CUBE? Don't worry, there's something big inside! Go on an adventurous quest, explore the diverse programme inside and discover the hidden treasure. Don't forget to visit our E-Sports and Safety colleagues while you have MAXI FUN in our MINI CUBE and keep your eyes open (for the NFT Token)!

Uncover the unique NFT Token at the photo station. We are sure that one or two amusing pictures of a unique NFT hunt will emerge that will capture your unique festival experience forever. Get your NFT Token and your memories!

Online configurations have long been a standard feature of e-commerce. Over the past few years, they have been continuously refined and expanded. The next stage of expansion: immersive product configurators. Thanks to major advances in virtual reality and augmented reality, completely new possibilities are opening up here for an unique and immersive customer experience. Together with our partners and customers from the automotive and gaming industries, we will shed light in this presentation on what is important when integrating immersive experiences into online and retail environments – and what the future sales journey will look like in the metaverse. We firmly believe that you will be impressed. Customer Experience Digital Sales & Service Platforms Dome Stage | 04:45 - 05:35 pm | Panel

Sooner or later, every company will be hit by a cyber attack. To meet today's cyber security challenges, new detection mechanisms are needed in the fight against digital attackers. In this keynote presentation, we will show you how to undergo the ultimate security audit of your IT environment. At MHP, we fully rely on SpyDR from Hidden Objects. This is an automated framework with which all Windows systems located in the Active Directory can be quickly and easily scanned for attacker traces. SpyDR closes the gaps, especially in OT environments, that are not covered by classic AntiVirus or EDR solutions and where neither the installation of a software agent on assets nor a network appliance for traffic monitoring is possible. Whether your company has already been digitally compromised or is still under attack, we can provide you with sustainable cyber security support. Engineering, Intelligent & Flexible Manufacturing, Supply-Chain Stage H | 02:00 - 02:20 pm | Impulse Session

Leadership is changing – new approaches are needed, especially for retaining talent over the long term and successfully managing agile and remote teams. Human-centered leadership provides a helpful skill set for this. It puts the person at the forefront and requires a high level of empathy, motivation, coaching, and community spirit from the leaders in question. At this presentation, you will learn about the leadership experiences of two senior leaders – in their businesses, in their families, in sports, and in society. Both combine not only a passion for basketball, but also for human-centered leadership. They talk about this regularly in their podcast “With People. For People” – and this year they will also be live at MHPFESTIVAL. You can look forward to personal and well-founded leadership insights. Personal Development Stage P | 02:00 - 02:20 pm | Personal Development

Tomorrow’s mobility will be autonomous – and so numerous OEMs and suppliers in the automotive industry are researching physical systems and digital applications that will enable vehicles to drive fully autonomously in the future. Expectations are high: The Volkswagen Group alone aims to generate around 30 percent of its revenue from autonomous driving services by 2030. But will autonomous driving become a game changer and an essential part of future mobility? Are the high investments and expectations justified? Will self-driving shuttles have a lasting positive impact on traffic? Based on exclusive primary data, metadata analyses and existing data from our projects, we develop various scenarios. This gives you a valid insight into the opportunities afforded by autonomous driving. We will also present the first results from the study of the same name that we are currently compiling with the Fraunhofer Institute and Motor Presse Stuttgart. It will then be published in full in the fall of 2022. Mobility Services Stage M | 01:35 - 01:55 pm | Impulse Session

We are in the middle of the digital transformation. Even today, digitalization already plays a central role in shaping a better tomorrow. However, it is not only the opportunities that are huge, but also the challenges – time for a reality check. At this panel discussion, you will benefit from exciting insights and an exchange of views from decision makers in the automotive, mechanical engineering, public transport, and consulting industries. Together they discuss the big questions of our time: How can digital technologies help address today’s crises? What potential can be harnessed and what needs to be done to make use of it? How can we create sustainable value using the innovations of digital transformation – both economically and socially? And last but not least, the panel discussion addresses the question of what the next level of digitalization will look like. Don’t miss out! Digital Transformation Dome Stage | 12:40 - 01:25 pm | Panel