Immersive and Fascinating – Future Car Sales in the Metaverse
Online configurations have long been a standard feature of e-commerce. Over the past few years, they have been continuously refined and expanded. The next stage of expansion: immersive product configurators. Thanks to major advances in virtual reality and augmented reality, completely new possibilities are opening up here for an unique and immersive customer experience. Together with our partners and customers from the automotive and gaming industries, we will shed light in this presentation on what is important when integrating immersive experiences into online and retail environments – and what the future sales journey will look like in the metaverse. We firmly believe that you will be impressed. Customer Experience Digital Sales & Service Platforms Dome Stage | 04:45 - 05:35 pm | Panel
Digital Platforms – Can They Mitigate Global Risks Along the Supply Chain and Realize New Potential?
Current global crises are placing enormous demands on industrial companies with their complex, international, just-in-time supply chains – the automotive industry in particular needs to reorient itself. In addition to the relocation of production sites, the leading players are also driving forward reconfigurable, highly digitized supply chains and are increasingly focusing on transforming the entire automotive ecosystem. One of the critical factors for success is a cross-company exchange of production and supply chain data on digital platforms to achieve the most holistic approach possible. The automotive industry is tackling this issue. As part of the Catena-X initiative, it is developing harmonized standards and solutions for the exchange of information throughout the value chain. This will create the right conditions to prepare us for future challenges such as decarbonization and a circular economy. However, the new risks must also be considered for every opportunity – especially in terms of cyber security. So what tips the balance? Risks or opportunities? In this panel discussion, we talk to the top experts in the industry about exactly this. Join us as we discuss the future of the supply chain. Cloud Transformation Dome Stage | 03:10 - 03:55 pm | Panel
