A big part of the Web3 ecosystem and economy is driven by NFTs. And yes, they have not gotten the best press and are often associated with fraud and greed. We will acknowledge this and clear their reputation at the same time: We will explain the ecosystem that has formed in the last years, take a dive into the technology behind NFTs, talk about the power of community leveraged by NFT and show use cases that go beyond loyalty and community building. We will also explain why and how the biggest brands on the planet invest heavily in this seemingly reviled technology and what storytelling they use. 07. Feb 2023: What is Web3? 14. Feb 2023: What „are“ the Metaverse? 16. Feb 2023: Experiential Content & Marketing 22. Feb 2023: Gaming in the Metaverse 28. Feb 2023: Digital Collectibles (formerly known as NFTs)
Web3 and Metaverse are somewhat used interchangeable and not clearly defined. In this opening session, we will dissect and define the terms. We will explain what the traits of Web3 are, dive into its history, talk about the building blocks of Web3 and its economic and present some use cases the show the full potential of Web3 technology. In this first session, we will also introduce the POAPs we are using for this campus series. 07. Feb 2023: What is Web3? 14. Feb 2023: What „are“ the Metaverse? 16. Feb 2023: Experiential Content & Marketing 22. Feb 2023: Gaming in the Metaverse 28. Feb 2023: Digital Collectibles (formerly known as NFTs)
The Metaverse is more than just VR. As a matter of fact, Augmented reality (AR) is the a big part of the metaverse and already all around as. Just think of all those Snapchat filters. It is a great playing field for brands. We explain what „experiential” is and what touchpoints there are. We will go into the difference between 3D vs. VR vs. AR, talk about storytelling, how to produce content and show inspirational use cases. 07. Feb 2023: What is Web3? 14. Feb 2023: What „are“ the Metaverse? 16. Feb 2023: Experiential Content & Marketing 22. Feb 2023: Gaming in the Metaverse 28. Feb 2023: Digital Collectibles (formerly known as NFTs)
We`ll dive head first into virtual worlds and start with the 100 years of Metaverse history. We will give a comprehensive definition of the term, we will explain why the metaverse does not (yet) exist, why it has nothing to do with bulky headsets - and we will show what is already and quite wonderfully possible and where the economies of the future lay. 07. Feb 2023: What is Web3? 14. Feb 2023: What „are“ the Metaverse? 16. Feb 2023: Experiential Content & Marketing 22. Feb 2023: Gaming in the Metaverse 28. Feb 2023: Digital Collectibles (formerly known as NFTs)
Gaming is the biggest entertainment industry on the planet. Humans of all ages and sexes play. Its big business, a sport and as much part of our culture as music, literature, or movies. Gaming is also a driver in the Metaverse. We will give an overview of metaverse-like platforms such as Roblox or Fortenite and metaverse platforms such as The Sandbox, Decentraland and other play-to-earn platforms. There will also be small excursion into advertising in the metaverse and inspirational use cases. 07. Feb 2023: What is Web3? 14. Feb 2023: What „are“ the Metaverse? 16. Feb 2023: Experiential Content & Marketing 22. Feb 2023: Gaming in the Metaverse 28. Feb 2023: Digital Collectibles (formerly known as NFTs)
I appreciate your involvement in this discussion, and I believe that this is a moment that will be remembered for a lifetime.
👀 Attended NFT Paris 2023 for the merch and memes, but ended up staying for the 🤝 wholesome community and 🌟 ambitious aspirations!
"Successful Marketing in Virtual Worlds – Deep Dive into the Metaverse and Web3" Session #3 is all about understanding how and why you as a marketer should enter the future of marketing. Forget about traditional and clichéd ways of communicating. Use the metaverse as a new way to reach your customers by engaging them in unforgettable experiences where you can promote and sell your products. Don’t wait, be remembered! Host: Karol Masalski, Managing Partner, GameChanger Expert: Maik Kähler, CEO & Co-Founder, Lili Studios The International Roadshow (IRS) is an annual internationally established digital-only event, organized, and hosted by the full-service marketing agency Serviceplan Group. During three live sessions, renowned experts and guest speakers discuss globally relevant topics and share insider knowledge on latest trends to empower brands to utilize these touchpoints in their marketing strategy. Session #1 – Tuesday, 17.01.2023 Session #2 – Thursday, 19.01.2023 Session #3 – Tuesday, 24.01.2023
"Successful Marketing in Virtual Worlds – Deep Dive into the Metaverse and Web3" Session #2 will offer you a deep dive into the world of NFTs and its potential for brands. We will focus on how to create, distribute, and monetize NFTs and equip participants with a framework to take their first steps into Web3 or refine their existing Web3 strategy. Experts and brands, already engaging with Web3, will provide hands-on experience and share their learnings from a highly dynamic field. Hosts: Nina Matzat & Yves Bollinger, General Manager, Serviceplan DCNTRL Experts: Chantalle Alberstadt, Brand Designer, NFT Artist and Co-Founder, MetaBrewSociety Sean Gormley, Global Creative Concept Director, Wrangler Luca Zicconi, Web3 Studio Lead, ŠKODA AUTO The International Roadshow (IRS) is an annual internationally established digital-only event, organized, and hosted by the full-service marketing agency Serviceplan Group. During three live sessions, renowned experts and guest speakers discuss globally relevant topics and share insider knowledge on latest trends to empower brands to utilize these touchpoints in their marketing strategy. Session #1 – Tuesday, 17.01.2023 Session #2 – Thursday, 19.01.2023 Session #3 – Tuesday, 24.01.2023
